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Publication Date: 2003
Publisher: Cengage South-Western
Bell, James D., Nelson, David C.
Profiles in Entrepreneurship showcases success through the experiences of 29 highly successful entrepreneurs in their own words. Learn about topics like opportunity recognition, risk assessment, leadership, and how to compensate for limited resources from the first-hand accounts of leaders like Herb Kelleher, Red McCombs, and Katie Brickman Harvey. Each profile includes a look at their driving motivation, tactics, and strategies, highlights of their professional experiences, and a question and answer session. Also included is 2 hours of video--where the profiled entrepreneurs discuss their experiences as if they were addressing your own class. Profiles in Entrepreneurship provides the real-world experience and wisdom in a way that both engages and informs.Bell, James D. is the author of 'Profiles in Entrepreneurship Leaving More Than Footprints', published 2003 under ISBN 9780324261530 and ISBN 0324261535.
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