5294010

9780273694502

Product Strategy and Management (2nd Edition)
Product Strategy and Management (2nd Edition)
$60.03
$3.95 Shipping
List Price
$140.00
Discount
57% Off
You Save
$79.97

  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

   30-day money back guarantee
$17.90
$3.95 Shipping
List Price
$140.00
Discount
87% Off
You Save
$122.10

  • Condition: New
  • Provider: thebooksparadise Contact
  • Provider Rating:
    80%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: ALTERNATE EDITION: Brand New; Shrink Wrapped; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S.

   30-day money back guarantee
$6.99
$3.95 Shipping
List Price
$140.00
Discount
95% Off
You Save
$133.01

  • Condition: Very Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780273694502
  • ISBN: 0273694502
  • Edition: 2
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

The long-awaited second edition of Baker and Hart's "Product Strategy and Management" expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm's overall strategy for competitiveness. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing. Exploring the fundamental relationship between the success of a product and the survival of the firm, the book employs an innovative four-part structure: Part 1 - The theoretical foundationsPart 2 - New product developmentPart 3 - Product managementPart 4 - Product elimination Whether studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this increasingly important subject area. Michael Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. Past Chairman of the Chartered Institute of Marketing and founder of its Academic Senate, he was Chair of the Marketing Education Group for 16 years and President of its successor, the Academy of Marketing, for 18 years. Susan Hart is Professor of Marketing at Strathclyde University. She has held professorial appointments at Heriot-Watt and Stirling University and visiting positions in the USA, Australia and Europe. She has published numerous articles on the subject of product deletion, new product development and new product launch.Michael Baker is the author of 'Product Strategy and Management (2nd Edition)', published 2007 under ISBN 9780273694502 and ISBN 0273694502.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.