Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).
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Publication Date: 2007
Publisher: Prentice Hall
Michael Baker, Susan Hart
The long-awaited second edition of Baker and Hart's "Product Strategy and Management" expertly analyses the nature of product strategy and the management of the entire product life cycle, from new product development to product elimination. The nature and practice of the life cycle are central to the firm's overall strategy for competitiveness. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing. Exploring the fundamental relationship between the success of a product and the survival of the firm, the book employs an innovative four-part structure: Part 1 - The theoretical foundationsPart 2 - New product developmentPart 3 - Product managementPart 4 - Product elimination Whether studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this increasingly important subject area. Michael Baker is Emeritus Professor of Marketing at the University of Strathclyde where he founded the Department of Marketing in 1971. Past Chairman of the Chartered Institute of Marketing and founder of its Academic Senate, he was Chair of the Marketing Education Group for 16 years and President of its successor, the Academy of Marketing, for 18 years. Susan Hart is Professor of Marketing at Strathclyde University. She has held professorial appointments at Heriot-Watt and Stirling University and visiting positions in the USA, Australia and Europe. She has published numerous articles on the subject of product deletion, new product development and new product launch.Michael Baker is the author of 'Product Strategy and Management (2nd Edition)', published 2007 under ISBN 9780273694502 and ISBN 0273694502.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
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Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
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All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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