1439487

9780072865981

Product Management
Product Management
$95.94
$3.95 Shipping
  • Condition: New
  • Provider: Ergodebooks Contact
  • Provider Rating:
    83%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

   30-day money back guarantee
$15.17
$3.95 Shipping
  • Condition: New
  • Provider: Speedy_Textbooks Contact
  • Provider Rating:
    86%
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited
  • Comments: ALTERNATE EDITION: International Edition.SAVE HUGE on money, FAST delivery, Paperback. Brand New. ISBN and Cover Page differs, Contents similar to US edition , however the end chapter exercises may differ. Access code or CD not available. Choose Expedited shipping for delivery in 3 to 5 business days. Legal to use despite any disclaimer on cover as per US courts. Shipping to PO Box Addresses available

   30-day money back guarantee
$2.92
$3.95 Shipping
  • Condition: Acceptable
  • Provider: seattlegoodwill Contact
  • Provider Rating:
    0%
  • Ships From: Seattle, WA
  • Shipping: Standard

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780072865981
  • ISBN: 0072865989
  • Edition: 4
  • Publication Date:
  • Publisher: McGraw-Hill College

AUTHOR

SUMMARY

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today' s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a " hands-on" approach toward preparing graduates to assume the position of product manager.Lehmann, Donald R. is the author of 'Product Management', published 2004 under ISBN 9780072865981 and ISBN 0072865989.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.