1439487

9780072865981

Product Management
Product Management
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  • ISBN-13: 9780072865981
  • ISBN: 0072865989
  • Edition: 4
  • Publication Date:
  • Publisher: McGraw-Hill College

AUTHOR

SUMMARY

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today' s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a " hands-on" approach toward preparing graduates to assume the position of product manager.Lehmann, Donald R. is the author of 'Product Management', published 2004 under ISBN 9780072865981 and ISBN 0072865989.

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