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Publisher: McGraw-Hill Higher Education
Gourville, John T., Quelch, John A., Rangan, V. Kasturi
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.Gourville, John T. is the author of 'Problems and Cases in Health Care Marketing' with ISBN 9780072887761 and ISBN 0072887761.
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