Pro-Poor Tourism

C. Michael Hall is Professor of Marketing at the University of Canterbury, New Zealand. He also holds the position of Docent in the Department of Geography, University of Oulu, Finland and visiting Professor, Faculty of Organization and Management, Sheffield Hallam University, England. He has published widely in the tourism, environmental history and regional studies fields and has a long standing interest in issues of tourism planning and policy, social marketing and the capacity of tourism to contribute to sustainable development objectives at various scales of governance.Hall, C. Michael is the author of 'Pro-Poor Tourism', published 2007 under ISBN 9781845410759 and ISBN 1845410750.