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9780324322385

Principlesd of Customer Relationship Management
Principlesd of Customer Relationship Management
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  • ISBN-13: 9780324322385
  • ISBN: 0324322380
  • Publication Date: 2007
  • Publisher: Thomson Learning

AUTHOR

Baran, Roger J., Strunk, Daniel P., Galka, Robert J.

SUMMARY

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.Baran, Roger J. is the author of 'Principlesd of Customer Relationship Management ', published 2007 under ISBN 9780324322385 and ISBN 0324322380.

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