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Publication Date: 2007
Publisher: Prentice Hall
Jay Heizer, Barry Render
KEY BENEFIT: This text allows students to apply what theyrs"ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video. KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world. MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.Jay Heizer is the author of 'Principles of Operations Management & Student CD & Student DVD (7th Edition)', published 2007 under ISBN 9780136014898 and ISBN 0136014895.
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