6153246
9781425135867
Principles of Marketing Engineering
by Lilen, Gary, Rangaswamy, Arvind, De Bruyn, Arnaud
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- Condition: Good
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496390
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Discount
41% Off
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 75%
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- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's! Ships fast!
Product details
- ISBN-13: 9781425135867
- ISBN: 1425135862
- Publication Date: 2007
- Publisher: Trafford Publishing
AUTHOR
SUMMARY
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision makingLilen, Gary is the author of 'Principles of Marketing Engineering', published 2007 under ISBN 9781425135867 and ISBN 1425135862.
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