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Publication Date: 2011
Publisher: Prentice Hall
Gary Armstrong, Kotler and Armstrong, Kotler, Philip, Armstrong, Gary, Philip Kotler
As an introduction to the principles of marketing for college students this textbook is very comprehensive. It not only covers all the key concepts of marketing but it delivers it in a very accessible way that students will identify with. The application of marketing in the real business world is something students want to get to grips with and this textbook does not fail to deliver. The examples and case studies used are tangible and students will learn a lot about marketing applications. If you are looking to buy or rent your textbook for this subject we have many excellent quality cheap marketing textbooks on offer.
Gary Armstrong is the author of 'Principles of Marketing (14th Edition)', published 2011 under ISBN 9780132167123 and ISBN 0132167123.