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9780132390026

Principles of Marketing
Principles of Marketing
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  • ISBN-13: 9780132390026
  • ISBN: 0132390027
  • Edition: 12
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.Kotler, Philip is the author of 'Principles of Marketing ', published 2007 under ISBN 9780132390026 and ISBN 0132390027.

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