Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
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Publication Date: 2003
Publisher: Prentice Hall
Kotler, Philip, Armstrong, Gary
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.Kotler, Philip is the author of 'Principles of Marketing', published 2003 under ISBN 9780131018617 and ISBN 0131018612.