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Publication Date: 2000
Publisher: Prentice Hall PTR
Kotler, Philip, Armstrong, Gary
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.Kotler, Philip is the author of 'Principles of Marketing ', published 2000 under ISBN 9780130404404 and ISBN 0130404403.