4829533

9780070427808

Pricing: Making Profitable Decisions

Pricing: Making Profitable Decisions
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  • ISBN-13: 9780070427808
  • ISBN: 0070427801
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Monroe, Kent B.

SUMMARY

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.Monroe, Kent B. is the author of 'Pricing: Making Profitable Decisions' with ISBN 9780070427808 and ISBN 0070427801.

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