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9780313222917

Pricing in Big Business: A Case Approach - Abraham David Hannath Kaplan - Hardcover

Pricing in Big Business: A Case Approach - Abraham David Hannath Kaplan - Hardcover

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Product details

  • ISBN-13: 9780313222917
  • ISBN: 0313222916
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Kaplan, Abraham D., Dirlam, Joel B., Lanzillotti, Robert F.

SUMMARY

'œThis study is the result of 10 years' work on a subject of wide public interest: namely, the prices we pay for products needed...Recommended for students of business and economics and for top management.'' Library JournalKaplan, Abraham D. is the author of 'Pricing in Big Business: A Case Approach - Abraham David Hannath Kaplan - Hardcover' with ISBN 9780313222917 and ISBN 0313222916.

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