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9780071461092

Presentations That Change Minds Strategies to Persuade, Convince, and Get Results

Presentations That Change Minds Strategies to Persuade, Convince, and Get Results
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  • ISBN-13: 9780071461092
  • ISBN: 0071461094
  • Publication Date: 2005
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Gordon, Josh

SUMMARY

14 essential strategies for winning over every crowd Do you have the persuasive power to convince your audience to do exactly what you want them to do? Can you change its collective mindset? Whether you want someone to buy your product, fund your research, adopt your solution, learn from your experiences, or trust your vision, success only comes when you know the 14 essential presentation strategies used in presentations today. Presentations That Change Minds arms you with the skills you need. For the first time, these hidden tools of persuasion are laid bare. You'll learn how to outline your ideas, illustrate the benefits of the change you seek, and explain your plan for making those benefits a reality in a way that's appealing to your audience. Just as importantly, you will learn how to create excitement, use humor, build trust, tell a story, persuade with facts, even win over the most hostile audience to your solution, your product, or your way of thinking. Imagine how much more successful you would be if you could win over every audience you face. With each of the 14 easy-to-master strategies, you'll be able to do just that, by discovering Real-world examples of each strategy in action An explanation of how the strategy changes an audience's mind Dangerous assumptions to avoid Ways to anticipate and find opportunity Preparation tactics so you face every audience with a plan to win Presentation tips for maximum impact Strategies for securing commitment, change or a sale Every group you'll address is different, and every persuasive presentation you make has to be carefully tooled to win them over to your side. With a step-by-step exploration of each strategy, you'll learn how to tailor your presentation to suit the specific needs of the group you want to reach. Strategies to win over every crowd Every presentation you give is an opportunity to change someone's mind. Turning an audience around to your way of thinking--whether it's for a product, a solution, or a service--means big success. Presentations That Change Minds gives you the strategies you need to unlock the power of persuasion. Presentations expert Josh Gordon shows you how to reach the minds of your listeners--and then how to change them. With 14 proven presentation strategies, he arms you with surefire skills for working the room to your advantage and getting any audience interested in what you have to offer. Based on research involving thousands of respondents and over fifty contemporary interviews, this book presents step-by-step directions for getting an audience to accept your new idea, change a perception, and give you the commitment you seek. Using real case studies from some of the greatest communicators and leaders of our time, Gordon guides you step by step through each presentation strategy. These examples come from such luminaries as Steve Jobs * Donald Trump * Walt Disney * Bill Gates * Ronald Regan * Bill Clinton * Princess Diana * John F. Kennedy * Ross Perot * Steve Forbes * Akio Morita "The opportunity to make your presentations dramatically more persuasive is here in this book. Read it before your competition does."--Joanne Melton, Publisher, Presentations MagazineGordon, Josh is the author of 'Presentations That Change Minds Strategies to Persuade, Convince, and Get Results', published 2005 under ISBN 9780071461092 and ISBN 0071461094.

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