Comments: [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ]
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Publisher: McGraw-Hill Professional Publishing
Peter, J. Paul, Donnelly, James H.
Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.Peter, J. Paul is the author of 'Preface to Marketing Management' with ISBN 9780072466584 and ISBN 0072466588.
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