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9780072466584

Preface to Marketing Management

Preface to Marketing Management
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  • ISBN-13: 9780072466584
  • ISBN: 0072466588
  • Publisher: McGraw-Hill Professional Publishing

AUTHOR

Peter, J. Paul, Donnelly, James H.

SUMMARY

Integrating e-commerce topics throughout as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management.Peter, J. Paul is the author of 'Preface to Marketing Management' with ISBN 9780072466584 and ISBN 0072466588.

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