W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today's Public Relations (2006), and, with Sherry J. Holladay, It's Not Just PR (Wiley-Blackwell, 2007). He is editor, with Sherry J. Holladay, of The Handbook of Crisis Communication (Wiley-Blackwell, 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.Coombs, W. Timothy is the author of 'PR Strategy and Application: Managing Influence', published 2009 under ISBN 9781405144087 and ISBN 1405144084.