26477386
9781920688073
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A practical source of reference and best practice on every aspect of public relations. Containing information on legal and ethical issues, and guidance on crisis management, it is an invaluable source book for all PR practitioners. Chapters cover media relations, new product launches, event management and other topics.Black, Caroline is the author of 'PR Practitioner's Desk Guide', published 2002 under ISBN 9781920688073 and ISBN 1920688072.
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