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9780446347945

Positioning:battle for Your Mind

Positioning:battle for Your Mind
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  • Condition: Very Good
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780446347945
  • ISBN: 0446347949
  • Publisher: Grand Central Publishing

AUTHOR

Ries, Al, Trout, Jack

SUMMARY

" Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." -- David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-- including tens of thousands of Ries and Trout groupies, worldwide-- the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why " positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.Ries, Al is the author of 'Positioning:battle for Your Mind' with ISBN 9780446347945 and ISBN 0446347949.

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