21431140

9783838124162

Positionierung von Luxusmarken im digitalen Umfeld: Marketingchance oder Erosion der Exklusivitt? (German Edition)

Positionierung von Luxusmarken im digitalen Umfeld: Marketingchance oder Erosion der Exklusivitt? (German Edition)
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  • ISBN-13: 9783838124162
  • ISBN: 3838124162
  • Publication Date: 2011
  • Publisher: Suedwestdeutscher Verlag fuer Hochschuls

AUTHOR

Christiane Klarmann, Klaus-Peter Wiedmann, Nadine Hennigs

SUMMARY

Christiane Klarmann is the author of 'Positionierung von Luxusmarken im digitalen Umfeld: Marketingchance oder Erosion der Exklusivitt? (German Edition)', published 2011 under ISBN 9783838124162 and ISBN 3838124162.

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