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9780471595267

Portable MBA in Economics
Portable MBA in Economics
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  • ISBN-13: 9780471595267
  • ISBN: 0471595268
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Young, Philip K. Y., McAuley, John J.

SUMMARY

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.Young, Philip K. Y. is the author of 'Portable MBA in Economics' with ISBN 9780471595267 and ISBN 0471595268.

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