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9780719068706

Political Marketing A Comparative Perspective

Political Marketing A Comparative Perspective
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Product details

  • ISBN-13: 9780719068706
  • ISBN: 0719068703
  • Publisher: Manchester University Press

AUTHOR

Lees-Marshment, Jennifer, Lilleker, Darren

SUMMARY

Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.Lees-Marshment, Jennifer is the author of 'Political Marketing A Comparative Perspective' with ISBN 9780719068706 and ISBN 0719068703.

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