Comprehensive Edition is Now More Accessible, Practical, and Relevant New co-authors with experience developing and directing child development centers bring new practical insights and tools to this edition. Historical information is reduced, making space for guidelines and forms to give students a real-life experience as they learn about becoming a director. More emphasis on developing the program philosophy and carrying it through to other program areas, such as leading staff, implementing curriculum, assessing children and programs, designing and furnishing the facility, and working with families. Expanded topics include elaboration of program leadership and the roles of an effective program administrator, guidance on applying codes of professional ethics, establishing policies that keep programs in line with applicable licensing and accreditation standards, and appropriate use of assessment and the process of program evaluation. Includes a New Marketing Chapter Written in an accessible style, this new chapter discusses how to cultivate a positive perception of the services offered in a child care center, components of a marketing plan, and how to develop internal and external marketing strategies, including guidelines for creating print media and a Web site. Chapters Linked to NAEYC Director Competencies. Alignment with NAEYC Director Competencies helps prepare prospective and in-service directors for guiding their programs through NAEYC Accreditation. This knowledge and these skills also prepare directors to satisfy other standards of quality such as states' Quality Rating Systems and requirements for state-funded pre-kindergarten programs. Pedagogy is Useful for Online or Traditional Courses. Application Activities, within chapters, have students stop and apply material.Reflectionitems give students practice considering evidence, their own thoughts, and making decisions.Decker, Celia A. is the author of 'Planning and Administering Early Childhood Programs', published 2008 under ISBN 9780135135495 and ISBN 0135135494.