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Publication Date: 2009
Publisher: Cengage Learning
R. Kipp Martin, Thomas A. Williams, Jeffrey D. Camm, David R. Anderson, Dennis J. Sweeney
This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "Problem-Scenario Approach" motivates and helps students understand and apR. Kipp Martin is the author of 'Quantitative Methods for Business (with Printed Access Card)', published 2009 under ISBN 9780324651812 and ISBN 0324651813.
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