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Publication Date: 2002
Publisher: Elsevier Science & Technology Books
Fogg, B. J.
B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford's Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street JournalFogg, B. J. is the author of 'Persuasive Technology Using Computers to Change What We Think and Do', published 2002 under ISBN 9781558606432 and ISBN 1558606432.
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