James B. Stiff, PhD, is President of Trial Analysts, Inc., a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas. Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.Stiff, James B. is the author of 'Persuasive Communication', published 2002 under ISBN 9781572307025 and ISBN 1572307021.