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9780205359523

Persuasion, Social Influence, and Compliance Gaining

Persuasion, Social Influence, and Compliance Gaining
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  • ISBN-13: 9780205359523
  • ISBN: 0205359523
  • Edition: 2
  • Publication Date: 2002
  • Publisher: Prentice Hall

AUTHOR

Gass, Robert H., Seiter, John S.

SUMMARY

Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.Gass, Robert H. is the author of 'Persuasion, Social Influence, and Compliance Gaining', published 2002 under ISBN 9780205359523 and ISBN 0205359523.

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