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9780495091592

Persuasion Reception And Responsibility

Persuasion Reception And Responsibility
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  • ISBN-13: 9780495091592
  • ISBN: 0495091596
  • Edition: 11
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Larson, Charles U.

SUMMARY

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.Larson, Charles U. is the author of 'Persuasion Reception And Responsibility', published 2006 under ISBN 9780495091592 and ISBN 0495091596.

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