Comments: 1st Edn. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: may have minimal or no markings, slightly worn covers and edges, and good binding
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Publisher: McGraw-Hill Higher Education
Borchers, Timothy A.
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.Borchers, Timothy A. is the author of 'Persuasion in the Media Age' with ISBN 9780767415415 and ISBN 0767415418.