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9780767415415

Persuasion in the Media Age

Persuasion in the Media Age
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  • ISBN-13: 9780767415415
  • ISBN: 0767415418
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Borchers, Timothy A.

SUMMARY

A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.Borchers, Timothy A. is the author of 'Persuasion in the Media Age' with ISBN 9780767415415 and ISBN 0767415418.

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