Persuasion in the Media Age

Persuasion in the Media Age
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  • ISBN-13: 9780072993370
  • ISBN: 0072993375
  • Publication Date: 2004
  • Publisher: McGraw-Hill College


Borchers, Timothy


This is an accessible account of theoretical knowledge to help students explore and understand the world of persuasion they live in. The text is grounded in rhetorical theory but the findings of social science research are woven through the narrative to provide a comprehensive account of persuasion.Borchers, Timothy is the author of 'Persuasion in the Media Age', published 2004 under ISBN 9780072993370 and ISBN 0072993375.

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