"The Handbook can become a valuable sourcebook for students and scholars within the field of persuasion and beyond. In fact there is something in it for everybody. The Handbook contains an extensive author and subject index, besides a logical and balanced structure of sections and chapters, which makes it assessable and useful. Convenient to readers is that each chapter starts with a short introduction in which its focus is mentioned." Dillard, James Price is the author of 'Persuasion Handbook Developments in Theory and Practice', published 2002 under ISBN 9780761920069 and ISBN 0761920064.