4613498

9780618645701

Personal Selling: Building Customer Relationships and Partnerships

Personal Selling: Building Customer Relationships and Partnerships
$7.35
$3.95 Shipping
List Price
$339.95
Discount
97% Off
You Save
$332.60

  • Condition: Good
  • Provider: BooksRun Contact
  • Provider Rating:
    94%
  • Ships From: Philadelphia, PA
  • Shipping: Standard, Expedited
  • Comments: Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780618645701
  • ISBN: 0618645705
  • Edition: 2
  • Publication Date: 2006
  • Publisher: Houghton Mifflin Company

AUTHOR

Rajiv Mehta, Rolph E. Anderson, Alan J. Dubinsky

SUMMARY

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles, which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability for salespeople and their organizations. Clear, conversational writing allows students to easily understand the authors' research and analysis of the field. The Second Edition includes an updated discussion of technology tools and services that facilitate sales. Chapter 2 explores the behavioral, technological, and managerial forces affecting personal selling today, and discusses numerous inexorable changes within each. In addition to new examples and photos, a new feature follows an actual sales professional through the various aspects of his job.Rajiv Mehta is the author of 'Personal Selling: Building Customer Relationships and Partnerships', published 2006 under ISBN 9780618645701 and ISBN 0618645705.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.