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9780470120774

People to People Fundraising: Social Networking and Web 2.0 for Charities
People to People Fundraising: Social Networking and Web 2.0 for Charities
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  • ISBN-13: 9780470120774
  • ISBN: 0470120770
  • Publication Date: 2007
  • Publisher: Wiley, John & Sons, Incorporated

AUTHOR

Hart, Ted, Greenfield, James M., Haji, Sheeraz D.

SUMMARY

Praise for People to People Fundraising"All organizations, whether commercial or charitable, will need to know the valuable information in this book."-Arthur A. Bushkin, Chairman & CEO, Stargazer Foundation"A timely, thoughtful guide to the urgent importance of social media to nonprofits from leading practitioners around the world. Full of case studies and practical advice, it will help you translate Web 2.0 into Fundraising 2.0 and beyond." -Howard Lake, UK Fundraising"This book shatters the notion that Internet fundraising and traditional donor development are not compatible. People to People Fundraising is the future of fundraising. -Stephen C. Nill, JD, founder and CEO, CharityChannelCutting-edge strategies, data, and techniquesfrom the world's foremost ePhilanthropy expertsGiving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraisingefforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:Getting supporters to do more than giveEvaluating your Web siteBlogs - an important development in fundraisingThe power of celebrity in building communitiesHow to leverage an individual supporter's social networkOnline marketing to ethnic and special interest communitiesHow to influence single-gift Web donors to become monthly donorsThe opportunities and challenges of multi-channel marketingWhy ePhilanthropy succeeds - seven pillars of e-successConnecting with planned gift donors and prospectsButtons and banners on company Web sitesPlus much more!Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.Hart, Ted is the author of 'People to People Fundraising: Social Networking and Web 2.0 for Charities', published 2007 under ISBN 9780470120774 and ISBN 0470120770.

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