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Publisher: Wiley & Sons, Incorporated, John
Belliveau, Paul, Griffin, Abbie, Somermeyer, Stephen
Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as: Dealing with project and portfolio risk Improving portfolio management Surviving as a project champion Modeling the pipeline Technology Stage-Gating Hunting for winners in the Fuzzy Front End Trend mapping and lead-user analysis And much more With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.Belliveau, Paul is the author of 'PDMA Toolbook 2 For New Product Development' with ISBN 9780471206118 and ISBN 0471206113.
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