Comments: No CD Included. Access code may be previously used. Light dirt, wear, fading or curling of cover or spine. Good Binding. Minimal, if any highlighting or writing. Cover has used book stickers or residue.
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Publisher: Wiley & Sons, Incorporated, John
Belliveau, Paul, Griffin, Abbie, Somermeyer, Stephen
Expert techniques and effective practices in product development In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as: Dealing with project and portfolio risk Improving portfolio management Surviving as a project champion Modeling the pipeline Technology Stage-Gating Hunting for winners in the Fuzzy Front End Trend mapping and lead-user analysis And much more With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.Belliveau, Paul is the author of 'PDMA Toolbook 2 For New Product Development' with ISBN 9780471206118 and ISBN 0471206113.
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