Patterns of Entrepreneurship

Introducing an action-oriented approach to entrepreneurship! Long hours, social sacrifices, financial commitment... Other than actually starting and running your own business, few things can prepare you for the challenges you'll face as an entrepreneur. But Jack Kaplan's PATTERNS OF ENTREPRENEURSHIP guide you through these challenges with tools and a practical road map for successfully starting a venture. Taking a unique and highly effective, action-oriented approach to entrepreneurship, this new text gives you: A clear road map to success: The book's road-map framework leads you through the four stages an entrepreneur typically encounters when bringing a business idea to fruition (starting the venture, financing, implementation, and launching entrepreneurial businesses), and helps you to better understand how these major phases are related to each other. Real-world examples and hands-on cases: Examples connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses. Hands-on cases in each chapter give you the opportunity to practice critical thinking and problem solving. Practical hints and suggestions: Helpful insider hints and suggestions, based on the author's own experiences launching three successful technology venture, point out common pitfall s and costly mistakes. Extensive supplemental material: Additional interactive cases, assessments, demonstrations of financial techniques, and sample business plans and legal documents are all available the book's web site. www.wiley.com/college/kaplanKaplan, Jack M. is the author of 'Patterns of Entrepreneurship' with ISBN 9780471203827 and ISBN 0471203823.