Loren Cordain, PhD, a leading expert on the Paleolithic diet, is a professor in the health and exercise science department at Colorado State University Joe Friel, MS, is founder and president of Ultrafit Associates, LLC, an association of elite endurance coachesCordain, Loren is the author of 'Paleo Diet For Athletes A Nutritional Formula For Peak Athletic Performance', published 2005 under ISBN 9781594860898 and ISBN 1594860890.
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