Out of Our Minds There is a paradox. Throughout the world, companies and organisations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they can't find them. Why is this? What's the real problem - and what should be done about it? Out of Our Minds answers three vital questions for all organisations that have a serious strategic interest in creativity and innovation. Why is it essential to promote creativity? Governments, companies and organisations are concerned as never before with promoting creativity and innovation. Why is this so essential? What's the price of failure? Why is it necessary to develop creativity? Why do so many adults think they're not creative (and not very intelligent)? Most children are buzzing with ideas. What happens to them as they grow up? What is involved in promoting creativity? Is everyone creative or just a select few? Can creativity be developed? If so, how? What are the benefits of success? In Out of our Minds, Ken Robinson argues that organisations are trying to fix a downstream problem that originates in schools and universities. Most people leave education with no idea what their real abilities are. He says what all organisations, including those in education, can do immediately to recover people's creative talents. Robinson also argues for radical changes in how we think about intelligence and human resources and in how we educate people to meet the extraordinary challenges of living and working in the 21st century.Robinson, Ken is the author of 'Out of Our Minds Learning to Be Creative', published 2001 under ISBN 9781841121253 and ISBN 1841121258.