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9780060570156

Origin Of Brands How Product Evolution Creates Endless Possibilities For New Brands

Origin Of Brands How Product Evolution Creates Endless Possibilities For New Brands
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  • ISBN-13: 9780060570156
  • ISBN: 0060570156
  • Publication Date: 2005
  • Publisher: HarperCollins Publishers

AUTHOR

Ries, Al, Ries, Laura

SUMMARY

Applying Darwinian evolutionary theory to the branding process, the authors offer a new strategy for creating innovative products, building a successful brand, and achieving business success.Ries, Al is the author of 'Origin Of Brands How Product Evolution Creates Endless Possibilities For New Brands', published 2005 under ISBN 9780060570156 and ISBN 0060570156.

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