Optimal Database Marketing Strategy, Development, and Data Mining

Optimal Database Marketing Strategy, Development, and Data Mining
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  • ISBN-13: 9780761923572
  • ISBN: 0761923578
  • Publication Date: 2002
  • Publisher: Sage Pubns


Drozdenko, Ronald G., Drake, Perry D.


Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake DirectDrozdenko, Ronald G. is the author of 'Optimal Database Marketing Strategy, Development, and Data Mining', published 2002 under ISBN 9780761923572 and ISBN 0761923578.

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