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9780072323153

Operations Management for Competitive Advantage
Operations Management for Competitive Advantage
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  • ISBN-13: 9780072323153
  • ISBN: 0072323159
  • Publisher: McGraw-Hill Companies, The

AUTHOR

SUMMARY

Chase, Jacobs and Aquilano: Operations Management for Competitive Advantage, 11/e (CJA) provides a current and thorough introduction to the concepts, processes, and methods of managing and controlling operations in manufacturing or service settings. The text provides comprehensive coverage, from high-tech manufacturing to high touch services with a balanced treatment. Chase, Jacobs, and Aquilano also thoroughly integrates and discusses current issues such as globalization; supply chain strategy, E-business, and ERP. The concepts are illustrated by using abundant real world examples, articles, illustrations, problems and cases. Technology is integral to the success of this course, as such, CJA also provide students and instructors with an innovative array of leading edge technology learning and teaching tools.Chase, Richard B. is the author of 'Operations Management for Competitive Advantage' with ISBN 9780072323153 and ISBN 0072323159.

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