6135027
9780199265855
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'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.Richard Gay is the author of 'Online Marketing: A Customer-Led Approach', published 2007 under ISBN 9780199265855 and ISBN 0199265852.
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