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9780929837161
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Nothing but the best. That's what The One Show standard is. So when some of the top creative directors in interactive and new media come together to narrow down such an exciting and growing field to those few deserving of One Show honors, here's the result: creative excellence in concept, copy, art and design and information architecture. In fact, One Show Interactive has been named the top interactive awards show worldwide by Advertising Age International (June 2000). Inside you'll find an interactive CD-ROM with links to the active sites at the time of publication including the images of winning sites, banners and digital advertising. But the best part if that we take you into the minds of these talented people. They provide background, strategy and insight to give you a better understanding of what it takes to excel in this dynamic media. So, point, click and enjoy. Book jacket.One Club Staff is the author of 'One Show Interactive Advertising's Best Interactive & New Media' with ISBN 9780929837161 and ISBN 0929837169.
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