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9780131009639

On the Ball: What You Can Learn About Business from America's Sports Leaders

On the Ball: What You Can Learn About Business from America's Sports Leaders
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  • Condition: Very Good
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  • Comments: Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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  • ISBN-13: 9780131009639
  • ISBN: 013100963X
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Carter, David M., Rovell, Darren

SUMMARY

On the Ball delivers the winning business ideas that have built sports into a multi-billion-dollar global industry ... ideas you can use no matter what you sell! Learn corporate branding from Tiger Woods and Nike ... entrepreneurship from NASCAR ... target marketing from the World Cup ... strategic alliances from the New York Yankees ... new market entry from NFL Europe ... and much more. Fast, furious, outrageous, and unforgettable, it's all you expect from sports, and don't expect from a business book!Carter, David M. is the author of 'On the Ball: What You Can Learn About Business from America's Sports Leaders' with ISBN 9780131009639 and ISBN 013100963X.

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