On Deadline: Managing Media Relations, 4th

On Deadline: Managing Media Relations, 4th
$3.95 Shipping
List Price
97% Off
You Save

  • Condition: Very Good
  • Provider: YourOnlineBookstore Contact
  • Provider Rating:
  • Ships From: Houston, TX
  • Shipping: Standard, Expedited

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9781577664406
  • ISBN: 157766440X
  • Edition: 4
  • Publication Date: 2006
  • Publisher: Waveland Pr Inc


Carole Howard


"Based on decades of real-world experience, the authors present straightforward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the pubic; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text." "With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results."--BOOK JACKET.Carole Howard is the author of 'On Deadline: Managing Media Relations, 4th', published 2006 under ISBN 9781577664406 and ISBN 157766440X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.