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9781586484682

Obsessive Branding Disorder The Illusion of Business and the Business of Illusion

Obsessive Branding Disorder The Illusion of Business and the Business of Illusion
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781586484682
  • ISBN: 1586484680
  • Publication Date: 2007
  • Publisher: PublicAffairs

AUTHOR

Conley, Lucas

SUMMARY

Blending trenchant analysis and insight with colourful reportage and humour, this title charts the shift from traditional advertising to the rampant rise of 'the brand'; examining how and why that change happened, and investigating what branding means for us: the often naïve consumer.Conley, Lucas is the author of 'Obsessive Branding Disorder The Illusion of Business and the Business of Illusion', published 2007 under ISBN 9781586484682 and ISBN 1586484680.

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