The authoritative guide to NLP for managers and executivesAn absolute masterpiece...Molden has yet again demonstrated, through his vivid examples, the transformation that the practical application of NLP can bring about in an organisation - read this before your competitors do!”Neil White, BSc (Hons) MBA CEng FIMechE MI Mgt, Managing Director, ALSTOM Electrical Machines LtdUnderstanding and applying concepts like NLP is what makes executives successful. This book gives the competitive edge that most people spend their entire career searching for.”Paul L'Estrange, Global Business Development, Vertical Inc.This is an excellent book which demystifies NLP. It applies the philosophy and tools to the business world in a highly effective way. As both a Chartered Corporate Psychologist and a Master Practitioner in NLP I recommend it to any manager who wants to develop their personal leadership ability.”Professor John Potter, CEO, John Potter Global Consulting and Professor of Strategic Leadership, Centre for Leadership Studies, University of ExeterDavid engages his audience with real-work examples and techniques that you can begin to use immediately. This book is for everybody - even those who think they ‘know' NLP.”Gayna Hart, Managing Director Quicksilva Software SolutionsWhat can NLP do for you and your business? It can ramp up team performance, improve your personal achievement, and work wonders on the levels of initiative, creativity and commitment in your company. In short, it can sharpen your competitive edge. How? This book gives you a tried and tested masterclass in using NLP to bring your organisation up to peak performance.NLP is increasingly popular in the business world and beyond. And that's because it gets results. You can apply it across many critical areas of your business, from strategic planning, to creative thinking, to giving effective feedback to your team. You will not see substantial leaps in productivity and performance if you keep doing what you've always done, even if you learn to do it better. NLP Business Masterclass shows you how to think differently so that you come up with new and often surprising ways of doing things. Change like this can release unsuspected potential and bring your business success you never thought possible.The Masterclass in achieving better business performance through NLP.Molden, David is the author of 'NLP Business Masterclass', published 2007 under ISBN 9780273707905 and ISBN 0273707906.