"News That Mattersdoes matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky,The Public Interest "Because of its methodological integrity and richness,News That Mattersis likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman,New York Times Book ReviewIyengar, Shanto is the author of 'News That Matters Television and American Opinion', published 1989 under ISBN 9780226388571 and ISBN 0226388573.