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9780750664417
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The New Venture Coursebookis specifically written for students taking new venture courses. The New Venture Coursebook is comprehensive in coverage and helps students to make integrative use of other elements of their business degree. It is designed as a coursebook, i.e. with tutorial questions, review summaries, vignettes, cases and examples. Topics are tackled in appropriate depth for final year undergraduates and postgraduates and the book is structured so as to support a course that runs over a semester or termWatts, Gerald is the author of 'New Venture Coursebook The Business Plan', published 2008 under ISBN 9780750664417 and ISBN 075066441X.
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